Bear with me if some of this is common sense for you but I feel as if some of these may be worth repeating…
Did you know…that trading links is a must-have for your website? You should link to good quality websites as well as have other sites linking back to you. Ideally the text that links to you should have the anchor text (the part of your link that is “clickable”) as your keywords instead of “click here”.
Did you know…that where those links come from make a bigger impact on your rankings than the link itself? If Yahoo or CNN was linking to you that would be as sufficient as 100 other relatively small sites linking to you. So look for sites that have a decent page rank of 5 or above.
Did you know…that the content of the website from where the link is coming from makes a large impact on your rankings? You don’t want a motocycle website linking to fine wines. They just aren’t related in search engine’s eyes. Grapes on the other hand would be and would be considered a relevant link.
Did you know…that you should never, ever purchase bulk links from a company? Who knows where these links are coming from and what value (good and bad) they are giving you. It is much better to know who is pointing to you by actually purchasing links from a reliable source or being sure you are listed in websites like the Yahoo directory.I hope that helps clarify some linking questions that I know some of you have had. We cover some other areas of linking on our website as well.