It’s not often that I sound off about some fellow Internet Marketer’s new business idea but I simply can’t keep quiet about a few new “products” on the Internet.
I probably get more email about new products that anyone outside of the Internet marketing world. “Secrets Revealed!”, “Instant Website Builder!”, “Top Ranking Methods Revealed!”…if you had any idea how many of these I got on a weekly basis it would probably make your head spin.
Why do I subscribe to these seemingly useless and irritating emails?
I would not be a very good Internet marketer if I didn’t keep an eye out on my “competition” although these days it doesn’t seem difficult to keep a more professional profile than the “other guys”.
What I’d like you to take away from today is this.
There are no “secrets”. No one out there has some sure-fire way of putting thousands of dollars instantly into your pocket. Just like any business, it takes work and time to develop your business. I don’t know how often I’ve said that.
Then why are these tactics so effective?
Because most people are lazy (yes, it’s true! *shock*). They want something now, today and yesterday. And that is why these programs are so appealing. They give the impression that by purchasing their “product” or what is even more popular nowadays, their “service” where they guide you for a monthly fee (the most recent one over $700 a month) through their process that turned them into millionaires that you too will achieve the same success.
Now, in their defense, some of these people ARE real people who have made millions of dollars on the Internet. And I’m not saying that they don’t have knowledge to share.
What I am saying is that most of it is common sense. It’s a simple business structure and with a little research and guidance you can in fact duplicate the efforts of some of these programs.
It’s a shortcut.
The problem is though, some would have you believe that these “steps” are worth thousands of dollars.
The first program I saw blew me out of the water a few months back – and that one cost about $400/month.
This second one, $700.
What will the next one be? $1,000? $2,000?
There is such a thing as “perceived value”. The more expensive something is, the more credence people tend to give it. It could be the crappiest thing in the world but “…it cost $5,000 so it MUST be good…”
And the programs that “instantly create” templates for you to throw up quickly made websites in an effort to make as much money as quickly as possible are purely out to prey on those of you who want the quick buck.
The problem is that even though the quick buck does happen sometimes, it is short-lived. You aren’t creatng a business but rather are something akin to the guy selling Blu Blocker sunglasses at the gas station on the corner.
Proceed with caution.
Know that even though it is a good thing to receive guidance, you don’t need to spend an arm and a leg for it.
Also know that quick and easy will not earn you a long-term income. If you are looking for something that will sustain you for years to come and make all the Search Engines happy, quick and dirty is NOT the way to go.
I welcome your opinions and thoughts. Have a bad experience? Have a good experience? Let us know!
- Kristine
