So What’s a Name Squeeze Page Anyway?

Hello Everyone!

I know it’s been awhile since we’ve added something new here and I certainly don’t wish to sound like a broken record but we are incredibly busy with our I-Guides for you. What started as a basic e-book has grown into a set of I-Guides (short for Information Guides) and we’re planning on releasing the very first one at the end of October.

We’ve also got some promotional ideas in mind for our newsletter subscribers so if you aren’t a member yet, you’ll want to be sure you sign up to find out what all the hoopla is about once we’re ready to release the first I-Guide.

Alrighty then, this post actually comes from a question that I received via email:

“Can you tell me what “Name Squeeze” pages are? I’ve also heard the term “LPC” pages which sound like they’re similar. Are they? What in the world are these?”

Name withheld

My Reply:

Name Squeeze and LPC (also known as “Lead Capture Pages” ) are in fact, one in the same. Essentially it is a page that you set up on your website that you direct people to where they have to perform some kind of action (in this case give their name and email address) in order to receive a freebie, more information, just about anything.

These have really grown in popularity over the past year or so and mainly because they work so well. However, if you happen to use Google’s AdWords program just know that they have cracked down on advertisers using these kinds of pages when placing an Ad with Google. Google still allows these pages but they are charging much more per click than they used to.

We believe it is in an effort to weed out the “wannabes” from the real online marketers.
I hope this clears it up for you.

Until next time,

Kristine